True Local
TrueLocal.com.au connects millions of Australians with local businesses every month. As a frontend engineer on the Upstack team, Adrian helped build the platform that powers local discovery using Angular to create a fast, dynamic, and user-friendly experience for both consumers and business owners. The platform goes beyond simple business listings — it leverages location data and user behavior to deliver highly relevant search results, integrates dynamic features like photo uploads and reviews, and provides data-driven insights to help businesses optimize their online presence.
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Key Outcome
Connecting millions of Australians with local businesses monthly
Technologies Used
Frontend
Design
Architecture
The Challenge
TrueLocal needed to evolve from a basic business directory into a rich, data-driven local discovery platform — with intelligent search, user-generated content, and responsive design that works flawlessly on mobile.
Our Solution
We built a mobile-first, Angular-powered platform with location-based search, rich business profiles with photos and reviews, user authentication, listing submission, and nearby services integration — all translated pixel-perfectly from Zeplin designs.
Key Features
Benefits
💛 What We Love About This Project
The mission of connecting millions of Australians with local businesses — a platform with real community impact.
The intelligent, location-aware search that goes far beyond basic keyword matching.
The mobile-first approach — built for people on the move, discovering local services in real time.
The richness of business profiles — photos, reviews, hours, contact info — everything needed to make an informed decision.
Working through Upstack on a platform at this scale, contributing to features used by millions.
🤝 What We Appreciate About Our Client
Their commitment to continuously evolving the platform based on user feedback.
The agile development process that allowed us to quickly iterate and ship improvements.
Their trust in the frontend team to translate Zeplin designs into pixel-perfect implementations.
The clear product vision — making local discovery as easy and trustworthy as possible.
Challenges We Faced
Robust search and filtering beyond keyword matching
Building search functionality that leverages location data and user behavior to deliver highly relevant results, ensuring users find exactly what they need quickly and easily.
Mobile-first responsive design
Understanding that users are constantly on-the-go, we prioritized a mobile-first approach. The responsive design, built with Angular's component-based architecture, guarantees a seamless experience across all devices.
Rich content and media integration
Going beyond simple business listings by integrating dynamic features like photo uploads and reviews directly into the platform, allowing businesses to showcase their strengths and empowering consumers to make informed decisions.
Edge case handling across business pages
Proactively addressing edge cases related to various business page functionality — minimizing potential errors and user frustration across a diverse range of business types and data patterns.
Data-driven insights platform
Building a data-rich platform that collects and analyzes user interactions to provide valuable insights to businesses, helping them understand customer preferences and optimize their online presence.
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